Magners Irish Cider

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Magners Irish Cider is a premium, traditional brand of Irish cider. We take a blend of seventeen varieties of fresh apples to create the unique taste of Magners Irish Cider. Patiently matured in vats close to the orchards of the Tipperary countryside, Magners Irish Cider has a crisp, refreshing flavour and a natural authentic character.

How To Serve Magners

Magners is best served with copious amounts of ice. The best way to serve it is to half-fill a standard pint glass with ice, pour a well-chilled pint bottle of Magners cider into the glass, fill to the top and enjoy!

Production

Traditional cider-making is very similar to wine production. Magners Irish Cider is produced using traditional ingredients and, as importantly, a process that replicates the traditional cider-making process.

The apples chosen for making cider are a blend of cider, dessert and culinary apples. Cider requires not just the sweetness and acidity found in dessert and culinary apples but also the bitterness of tannin of cider apples to balance the flavour and help to preserve it.

A total of 17 varieties of apples are grown in the company’s orchards in Clonmel to make Magners. They are Michelin, Dabinett, Yarlington Mill, Bulmer's Norman, Tremlett's Bitter, Breakwell Seedling, Taylor's, Harry Master's Jersey, Medaille d'Or, Reine des Pommes, Ashton Bitter, Bramley's, Grenadier, Brown Thorn, Brown Snout, Vilberies and Improved Dove.

How Magners Is Made

Traditionally, cider apples were hand harvested between the months of September and December. Poles with hooks were used to shake the branches of the tree until the apple harvest carpeted the floor of the orchard. Today apples are harvested using a semi-automated process but hand-picking is still a major feature of the Magners apple harvest time. The different varieties mature at different times of the season i.e. early croppers, mid-seasons and lates. This allows the orchard managers to pace the harvest and produce sufficient varieties to make up a traditional blend like Magners.

Fermentation of the apple juice involves many yeast strains including those naturally present in the fruit. After fermentation the cider is matured for typically six months to two years. During maturation a secondary fermentation called malolactic fermentation takes place. This is also an important feature and helps to develop the flavour during maturation.

Profiling the characteristics of the best traditional fermentations, Magner’s has identified the most important strains of natural microflora in the original Magner’s cider-making process. A unique modern process allows these diverse natural microflora to develop, from fermentation right through to maturation. Today we can influence and control the fermentation dynamics, to ensure quality and consistency, to deliver the characteristic taste of Magners Irish Cider.

MAGNERS PEAR

Magners Pear Cider is crafted to the highest standards that you would expect from Magners.

The only fruit we use in Magners Pear Cider is pear. The best quality pears are ripened, carefully selected and then slowly fermented and cold filtered to provide a distinctive character and a delicately refreshing taste.

Bottles 4.5% ABV

Product & Packaging

  • 4.5% (ABV)
  • 1 litre bottles
  • Pint bottles
  • 330ml bottles
  • 330ml PET bottles
  • 440ml and 500ml cans

MAGNERS GOLDEN DRAUGHT

Magners Golden Draught

Magners Golden Draught is produced with the same craft, care and dedication as Magners Original Irish Cider in bottles. The product, however, differs from bottled Magners as it is made using a higher proportion of the smaller, harder Dabinett and Michelin apples. This produces a crisper, less sweet taste which is perfect for draught cider. Magners Golden Draught is served extra cold so there is no need for ice.

Magners Golden Draught was launched in Scotland in June 2010.

MAGNERS LIGHT

Launched in 2008, Magners Light retains all the characteristic qualities of its parent brand, yet provides an alternative that is lighter in calories. In fact it contains just 92 calories (per 330ml bottle) and has less than 1% carbohydrates, but is still 4.5% ABV.

Its premium packaging features a contemporary silver neck foil and silver front and back label, to differentiate Magners Light from Magners Original Cider and reinforce the stylish, light nature of the brand.

For more information visit: www.magners.com


MAGNERS SPECIALS - SPECIAL BLENDED CIDERS

Magners Specials form an intriguing new range of three blended ciders, featuring the familiar tastes of both Magners® Original cider and Magners® Pear cider blended with unexpected yet inviting flavours including: Pear and Ginger, Spiced Apple and Honey and Spiced Apple and Rhubarb.

Pear and Ginger

Magners Special - Pear and Ginger

A perfect balance of Magners Pear cider blended with the light heat and earthiness of ginger. A lightly spiced cider which is fruity and warm and has a very refreshing taste on the palate.

Spiced Apple and Honey

Magners Special - Spiced Apple and Honey

Magners Original cider blended with honey and the delicate infusion of zesty orange peel and a touch of cinnamon. Spiced Apple and Honey is an elegant, smooth cider with refreshing hints of citrus.

Spiced Apple and Rhubarb

Magners Special - Spiced Apple and Rhubarb

An intriguing combination of Magners Original cider blended with a light spice and the tartness of Rhubarb. These unexpected flavours combine perfectly to create a distinct, subtly sweet cider with gentle cinnamon notes.

Designed to be served in a glass without the need for ice, Magners® Specials are new and indulgent cider drinking experiences. 500ml bottles, 4% ABV.

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