Bulmers Irish Cider

Bulmers Limited of Clonmel, a company within the C&C Group, owns the trade mark BULMERS® in the Republic of Ireland. Bulmers Ltd of Clonmel, Ireland is not connected with HP Bulmer Ltd of Hereford, UK. BULMERS® Original Vintage Cider produced by Bulmers Ltd of Clonmel, Ireland is sold outside the Republic of Ireland under the name MAGNERS® Original Irish Cider.

Bulmers Cider is a premium, traditional brand of Irish cider. We take a blend of seventeen varieties of fresh apples to create the unique taste of Bulmers Cider. Patiently matured in vats close to the orchards of the Tipperary countryside, Bulmers Cider has a crisp, refreshing flavour and a natural authentic character.

How To Serve

Bulmers is best served with copious amounts of ice. The best way to serve it is to half-fill a standard pint glass with ice, pour a well-chilled pint bottle of Bulmers cider into the glass, fill to the top and enjoy!


Traditional cider-making is very similar to wine production. Bulmers Irish Cider is produced using traditional ingredients and, as importantly, a process that replicates the traditional cider-making process.

The apples chosen for making cider are a blend of cider, dessert and culinary apples. Cider requires not just the sweetness and acidity also found in dessert and culinary apples but also the bitterness of tannin of cider apples to balance the flavour and help to preserve it.

A total of 17 varieties of apples are grown in the company’s orchards in Clonmel to make Bulmers Irish Cider. They are Michelin, Dabinett, Yarlington Mill, Bulmer's Norman, Tremlett's Bitter, Breakwell Seedling, Taylor's, Harry Master's Jersey, Medaille d'Or, Reine des Pommes, Ashton Bitter, Bramley's, Grenadier, Brown Thorn, Brown Snout, Vilberies and Improved Dove.

How we make Bulmers Irish Cider

Traditionally, cider apples were hand harvested between the months of September and December. Poles with hooks were used to shake the branches of the tree until the apple harvest carpeted the floor of the orchard. Today apples are harvested using a semi-automated process but hand-picking is still a major feature of the Magners apple harvest time. The different varieties mature at different times of the season i.e. early croppers, mid-seasons and lates. This allows the orchard managers to pace the harvest and produce sufficient varieties to make up a traditional blend like Magners.

Fermentation of the apple juice involves many yeast strains including those naturally present in the fruit. After fermentation the cider is matured for typically six months to two years. During maturation a secondary fermentation called malolactic fermentation takes place. This is also an important feature and helps to develop the flavour during maturation.

Profiling the characteristics of the best traditional fermentations, Magner’s has identified the most important strains of natural microflora in the original Magner’s cider-making process. A unique modern process allows these diverse natural microflora to develop, from fermentation right through to maturation. Today we can influence and control the fermentation dynamics, to ensure quality and consistency, to deliver the characteristic taste of Bulmers Irish Cider.

For more information visit: www.bulmers.ie


Bulmers Pear Cider is crafted to the highest standards that you would expect from Bulmers.

The only fruit we use in Bulmers Pear Cider is pear. The best quality pears are ripened, carefully seclected and then slowly fermented and cold filtered to provide a distinctive character and a delicately refreshing taste.

Bottles 4.5% ABV

Product & Packaging

  • 4.5% (ABV)
  • 50L kegs draught (Bulmers Pear not available on draught)
  • 1 litre bottles
  • Pint bottles
  • 330ml bottles
  • 500ml cans


Bulmers Light

Launched in 2003, Bulmers Light retains all the characteristic qualities of its parent brand, yet provides an alternative that is lighter in calories. In fact it contains just 92 calories (per 330ml bottle) and has less than 1% carbohydrates, but is still 4.5% ABV.

Its premium packaging features a contemporary silver neck foil and silver front and back label, to differentiate Bulmers Light from Bulmers Irish Cider and reinforce the stylish, light nature of the brand.

For more information visit: www.bulmers.ie

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