Our long term strategy is to build a substantial international cider-led, Long Alcohol Drinks business through a combination of organic growth and selective acquisitions.
The medium-term strategic goals for the Group are to:
- consolidate the recovery in our core markets and begin to rebuild growth by investing in, and innovating with, our premium brands
- transform the export business through investment in both brands and infrastructure, and the development of strategic alliances where appropriate
enhancing future earnings growth in the business.