Strategy and Business Model

Our long term strategy is to build a sustainable international cider-led, multi-beverage business through a combination of organic growth and selective acquisitions.

Business model

The Medium-Term Strategic Goals For The Group Are:

to maintain strong brand market combinations in core geographies through brand and customer investment and by developing our brand-led wholesale platforms

to transform our international business through investment in brands and infrastructure and through the development of strategic alliances and acquisitions

thus enhancing future earnings growth and maximising shareholder value. We seek to generate high free cash conversion and maintain a sound and efficient balance sheet.

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