Group Strategy

Our long term strategy is to build a substantial international cider-led, Long Alcohol Drinks business through a combination of organic growth and selective acquisitions.

The medium-term strategic goals for the Group are to:

  • consolidate the recovery in our core markets and begin to rebuild growth by investing in, and innovating with, our premium brands
  • transform the export business through investment in both brands and infrastructure, and the development of strategic alliances where appropriate

enhancing future earnings growth in the business.

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